A new paper by Stephan Buse and Rajnish Tiwari of the Center for Frugal Innovation at the Hamburg University of Technology that examines product and market cultivation strategies employed by German mid-sized firms (“Mittelstand”) in the BRIC nations, especially China and India. The paper was preseneted at the XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.
Posts Tagged ‘R&D’
2013年09月26日 | 6.30 P.M.
Cornelius Herstatt, Professor, Hamburg University of Technology (TUHH)
Many developed countries including Japan are undergoing comprehensive demographic change, marked by a growing share of elderly people. Product and service innovation can play a role in coping with the resulting societal challenges, especially when these help to support the preservation of elderly people’s personal autonomy. The range of these age-specific innovations is enormous and includes, for example, mobility aids and household devices but also special financial products.