Posts Tagged ‘Office of Social Innovation and Civic Participation’

“Asian innovation:Frugal ideas are spreading from East to West”

Sunday, March 25th, 2012

A new report in the “Economist” talks about frugal innovations emerging out of Asia, more specifically from China and India:

Link: http://www.economist.com/node/21551028

Some key companies and institutions mentioned in the Economist report have been tagged as keywords to this post.

To learn more about research related to frugal innovations at our institute, click here:

Our recent publications on this topic:

1. Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products“, authored by: Rajnish Tiwari and Cornelius Herstatt (Working Paper No. 69, TIM/TUHH, March 2012)

2. India – A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies“, authored by: Rajnish Tiwari and Cornelius Herstatt (Working Paper No. 67, TIM/TUHH, Jan. 2012)