A new paper by Stephan Buse and Rajnish Tiwari of the Center for Frugal Innovation at the Hamburg University of Technology that examines product and market cultivation strategies employed by German mid-sized firms (“Mittelstand”) in the BRIC nations, especially China and India. The paper was preseneted at the XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.
Posts Tagged ‘Germany’
Recently, René Neukirchner, student at TUHH carried out a study of “Innovation strategies of selected German multinationals in India” under the aegis of Research Project Global Innovation. The study carried out under supervision of Rajnish Tiwari was presented at the September meeting of German-Indian Round Table in Hamburg:
“On this occasion Mr. René Neukirchner, student at Hamburg University of Technology, will present results of a study of innovation strategies pursued by some of the largest German companies in India, which include BASF, Bosch, Daimler, SAP and Siemens. The study looks at a unique combination of “global innovation” with “open innovation”. It examines which projects are being pursued by those firms and to what extent they are engaged in research collaboration with local Indian partners. The underlying idea is to learn from such strategies and to reduce market risk and technology uncertainty.”
Those interested may download the study results as PDF, approx. 2 MB.