Posts Tagged ‘Germany’

New paper: “Global Innovation Strategies of German Hidden Champions in Key Emerging Markets”

Tuesday, July 1st, 2014

Working_Paper_85A new paper by Stephan Buse and Rajnish Tiwari of the Center for Frugal Innovation at the Hamburg University of Technology that examines product and market cultivation strategies employed by German mid-sized firms (“Mittelstand”) in the BRIC nations, especially China and India. The paper was preseneted at the XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.

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Symposium on Frugal Innovations in Hamburg

Thursday, October 3rd, 2013

“Mastering the Frugal Challenge: Innovating for Global Growth through Affordable Solutions”

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Date: Tuesday, 19.11.2013, 9:00 – 18:00 hours
Location: Guest House of the University of Hamburg,
Rothenbaumchaussee 34, D-20148 Hamburg, German
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Organizer: Center for Frugal Innovation at TIM/TUHH
Cooperation partners: German-Indian Round Table (GIRT), European Institute for Technology and Innovation Management (EITIM)
Download: Information & preliminary agenda (PDF), Registration form (PDF)
Website: www.frugal-innovation.net
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Center for Frugal Innovation @ TIM/TUHH

The inaugural symposium on frugal innovations organized by the newly-launched Center for Frugal Innovation at the Institute for Technology and Innovation Management (TIM) of Hamburg University of Technology (TUHH) intends to cover upcoming key questions on global growth in both emerging as well as developed markets through affordable and good-enough solutions.

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Veranstaltungsankündigung: Indien als Herausforderung für “Hidden Champions”

Saturday, August 17th, 2013

Sehr geehrte Damen und Herren,

in weniger als einem Monat findet zum fünften Mal die India Week Hamburg statt.  Im Zeitraum vom 07. bis zum 15. September wird eine Vielzahl höchst interessanter Veranstaltungen zu wirtschaftlichen und kulturellen Themen dieses faszinierenden Landes angeboten.

Mit diesem Schreiben laden wir Sie sehr herzlich zu einem Symposium zum Thema

Indien als Herausforderung für „Hidden Champions“:
Erfolgsfaktoren der Marktbearbeitung für deutsche Mittelständler

ein, welches der German-Indian Round Table (GIRT) Hamburg am 10. September in Kooperation mit dem Institut für Technologie- und Innovationsmanagement der TU Hamburg-Harburg (TIM/TUHH) und der Handelskammer Hamburg organisiert. Weitere Unterstützung erfahren wir durch das Indische Generalkonsulat in Hamburg sowie unseren Medienpartner „Indien Aktuell“.

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“Aiming Big with Small Cars”

Saturday, August 10th, 2013

A forthcoming publication on the emergence of a lead market for frugal products in India:

Aiming Big with Small Cars: Emergence of a Lead Market in India

By: Rajnish Tiwari and Cornelius Herstatt

India Studies in Business and EconomicsSpringer Verlag, Series: India Studies in Business and Economics

(2014, Approx. 180 p. 42 illus.)

Hardcover edition (ISBN 978-3-319-02065-5, Due: December 31, 2013)
E-book edition (to be available shortly, ISBN 978-3-319-02066-2)

About the book

  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​

Innovation strategies of selected German multinationals in India

Thursday, September 13th, 2012

Recently, René Neukirchner, student at TUHH carried out a study of “Innovation strategies of selected German multinationals in India” under the aegis of Research Project Global Innovation. The study carried out under supervision of Rajnish Tiwari was presented at the September meeting of German-Indian Round Table in Hamburg:

“On this occasion Mr. René Neukirchner, student at Hamburg University of Technology, will present results of a study of innovation strategies pursued by some of the largest German companies in India, which include BASF, Bosch, Daimler, SAP and Siemens. The study looks at a unique combination of “global innovation” with “open innovation”. It examines which projects are being pursued by those firms and to what extent they are engaged in research collaboration with local Indian partners. The underlying idea is to learn from such strategies and to reduce market risk and technology uncertainty.”

Those interested may download the study results as PDF, approx. 2 MB.