Posts Tagged ‘FDI’

Innovation strategies of selected German multinationals in India

Thursday, September 13th, 2012

Recently, René Neukirchner, student at TUHH carried out a study of “Innovation strategies of selected German multinationals in India” under the aegis of Research Project Global Innovation. The study carried out under supervision of Rajnish Tiwari was presented at the September meeting of German-Indian Round Table in Hamburg:

“On this occasion Mr. René Neukirchner, student at Hamburg University of Technology, will present results of a study of innovation strategies pursued by some of the largest German companies in India, which include BASF, Bosch, Daimler, SAP and Siemens. The study looks at a unique combination of “global innovation” with “open innovation”. It examines which projects are being pursued by those firms and to what extent they are engaged in research collaboration with local Indian partners. The underlying idea is to learn from such strategies and to reduce market risk and technology uncertainty.”

Those interested may download the study results as PDF, approx. 2 MB.

Smart Mobility for India: Needs, Opportunities and Challenges

Friday, August 17th, 2012

India finds itself in a precarious situation. While the lack of efficient and effective mediums of mobility for public-at-large outside metropolitan cities continues to cause loss of productivity and stifle economic growth in a considerable manner; the economic growth in major urban centres and the resultant growth of passenger vehicles and two-wheelers is leading to heavy traffic jams and pollution, again causing loss of productivity and chocking of economic growth. This article argues that a viable solution to these entwined and complex challenges lies in implementing “smart mobility” solutions. This could prove to be the next growth driver and present immense opportunities for Indo-German collaboration, in both private and public sectors. []

This article, authored by Rajnish Tiwari, has been published in GermanyContact India (issue 02/2012, August). To continue reading click here. An extended, unedited version of the article with additional information/graphs can be accessed here (PDF, 524 KB).

“Innovationsstandort Indien”: Einladung zur Veranstaltung am 7. Mai 2012 in Hamburg

Thursday, May 3rd, 2012

Der German-Indian Round Table Hamburg lädt zu einem Vortragsabend zum Thema “Innovationsstandort Indien” ein. Dabei geht es umrechtliche, steuerliche und wirtschaftliche Rahmenbedingungen für Investitionen in innovative Industrien in Indien.

Die Veranstaltung findet in Zusammenarbeit mit den Unternehmen PricewaterhouseCoopers und Taylor Wessing statt. Herr Bernd Mützelburg (Botschafter a.D. der Bundesrepublik Deutschland in Indien und Sonderbeauftragter a.D. für Afghanistan und Pakistan) hält einen Impulsvortrag. Zusätzlich hierzu gibt es Fachvorträge von Herrn Frank Quassowsky und Herrn Björn Delff (beide PwC), Herrn Dr. Philipp Manoj Behrendt (Taylor Wessing) und Herrn Rajnish Tiwari (GIRT/TUHH). Anschließend besteht bei einem Get-Together die Möglichkeit, sich in entspannter Antmosphäre mit den Referenten und anderen Teilnehmern auszutauschen.

Veranstaltungsort: Taylor Wessing, Hanseatic Trade Center, Am Sandtorkai 41, 20457 Hamburg

Datum/Uhrzeit: Montag, 7. Mai 2012, 18:00 bis ca. 20:00 Uhr mit anschließendem Get-Together

Weitere Infos und die Anmeldehinweise entnehmen Sie bitte dem beigefügten PDF-Dokument.

Um eine verbindliche Anmeldung bis zum 3. Mai 2012 wird gebeten. Bitte beachten Sie, dass wir aus Kapazitätsgründen die angenommenen Anmeldungen bestätigen werden.

Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products

Thursday, March 1st, 2012

New publication from the Institute for Technology and Innovation Management, Hamburg University of Technology (TUHH)

Title: Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products
Authored by: Rajnish Tiwari and Cornelius Herstatt
Publication date: March 2012


This study builds on our previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some “emerging economies” like China and India call for a reassessment of the appropriateness of the “conventional wisdom” that had held true until recently. While our previous study had “re-built” a theoretical background of the lead market model by introducing some new elements, and doing away with certain others, with the help of two in-depth case studies; the purpose of the present study is to specifically assess India’s potential as a lead market for cost-effective frugal innovations.

The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India’s lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards “value proposition” is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of “non-consumption”. Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of “open global innovation”, which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.

Keywords: Lead Markets; Frugal Innovations; India; Bottom of the Pyramid; Global Innovation; Open Innovation; Emerging Economies.

The Hindu Business Line recommends reading Rajnish Tiwari’s article on Indian investments in Germany

Monday, February 13th, 2012

In an article titled “The horizon vocabulary” journalist D. Murali of The Hindu Business Line, a renowned newspaper from India, recommends reading an article (“Investment Destination Germany: Chances & Challenges for Indian Firms“) written by Rajnish Tiwari, Head of German-Indian Round Table in Hamburg:

Investment opportunities in Germany

In a significant contrast to their Chinese counterparts, Indian firms have so far tended to prefer developed Western countries for their investments, notes Rajnish Tiwari, Head of the German-Indian Round Table (GIRT) in Hamburg. Germany, along with the US and the UK, has emerged as a primary target for Indian FDI, he adds, in Investment destination Germany: Chances & challenges for Indian firms ( “With its established technological prowess, high-quality infrastructure and reliable institutional set-up, Germany is regarded as an excellent investment target by many Indian firms in their pursuit of newest technologies and commercially viable cutting-edge innovations,” Tiwari reasons.

The paper concedes that, since many Indian companies prefer to channelise their FDI projects to Germany through their existing domestic subsidiaries or through their daughter concerns in other European countries, the official data fail to capture the true extent of Indian engagement in Germany.

Tiwari urges Indian firms, therefore, to take advantage of Germany’s excellent physical infrastructure and technological know-how, including in the eastern part, while combining it with their own strengths in production, marketing, low-cost engineering, and business model innovations. Provides pointers that you may like to explore in detail.

Source: The Hindu Business Line, 11.02.2012

Direct link to the paper in question: