Posts Tagged ‘China’

Symposium: “Frugal Innovation” und die Internationalisierung der FuE (Hamburg, 9./10. Oktober 2014)

Thursday, August 28th, 2014

Innovationskugel 120x120

Symposium

“Frugal Innovation”
und die Internationalisierung der FuE

Hintergründe, Strategien, Fallstudien

Hamburg, 9./10. Oktober 2014

Direkter Link zu allen weiteren Details sowie zur Anmeldung: hier anklicken


 

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New paper: “Global Innovation Strategies of German Hidden Champions in Key Emerging Markets”

Tuesday, July 1st, 2014

Working_Paper_85A new paper by Stephan Buse and Rajnish Tiwari of the Center for Frugal Innovation at the Hamburg University of Technology that examines product and market cultivation strategies employed by German mid-sized firms (“Mittelstand”) in the BRIC nations, especially China and India. The paper was preseneted at the XXV ISPIM Conference – Innovation for Sustainable Economy & Society, Dublin, Ireland on 8-11 June 2014.

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Symposium on Frugal Innovations in Hamburg

Thursday, October 3rd, 2013

“Mastering the Frugal Challenge: Innovating for Global Growth through Affordable Solutions”

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Date: Tuesday, 19.11.2013, 9:00 – 18:00 hours
Location: Guest House of the University of Hamburg,
Rothenbaumchaussee 34, D-20148 Hamburg, German
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Organizer: Center for Frugal Innovation at TIM/TUHH
Cooperation partners: German-Indian Round Table (GIRT), European Institute for Technology and Innovation Management (EITIM)
Download: Information & preliminary agenda (PDF), Registration form (PDF)
Website: www.frugal-innovation.net
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Center for Frugal Innovation @ TIM/TUHH

The inaugural symposium on frugal innovations organized by the newly-launched Center for Frugal Innovation at the Institute for Technology and Innovation Management (TIM) of Hamburg University of Technology (TUHH) intends to cover upcoming key questions on global growth in both emerging as well as developed markets through affordable and good-enough solutions.

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“Aiming Big with Small Cars”

Saturday, August 10th, 2013

A forthcoming publication on the emergence of a lead market for frugal products in India:

Aiming Big with Small Cars: Emergence of a Lead Market in India

By: Rajnish Tiwari and Cornelius Herstatt

India Studies in Business and EconomicsSpringer Verlag, Series: India Studies in Business and Economics

(2014, Approx. 180 p. 42 illus.)

Hardcover edition (ISBN 978-3-319-02065-5, Due: December 31, 2013)
E-book edition (to be available shortly, ISBN 978-3-319-02066-2)

About the book

  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​

“Asian innovation:Frugal ideas are spreading from East to West”

Sunday, March 25th, 2012

A new report in the “Economist” talks about frugal innovations emerging out of Asia, more specifically from China and India:

Link: http://www.economist.com/node/21551028

Some key companies and institutions mentioned in the Economist report have been tagged as keywords to this post.

To learn more about research related to frugal innovations at our institute, click here:

Our recent publications on this topic:

1. Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products“, authored by: Rajnish Tiwari and Cornelius Herstatt (Working Paper No. 69, TIM/TUHH, March 2012)

2. India – A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies“, authored by: Rajnish Tiwari and Cornelius Herstatt (Working Paper No. 67, TIM/TUHH, Jan. 2012)