Global Innovation in India: Vodafone, Microsoft to launch SMS search service in India

Source: The Economic Times

Vodafone, Microsoft to launch SMS search service in India
29 Apr, 2008, 2225 hrs IST, PTI

NEW DELHI: Mobile service provider Vodafone on Tuesday said it has joined hands with Microsoft India to provide its users SMS search service at a rate of 30 paisa per query.

This SMS search service, powered by Microsoft's live search, is being developed at Microsoft India Development Center (MSIDC), a joint statement said. The search service would enable users to send their queries through SMS text message at a rate of 30 paisa per query.

"We have incorporated some unique features in SMS search service like local results based on the users city location, keeping track of users search session for 24 hours and delivering results formatted to match the users phone capabilities," Gurpreet S Pall, Director of Live Search and Emerging Markets at MSIDC said.